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The Top Challenges of Marketing to Pet Owners

You know you're supposed to have a website, post on Facebook once a day, post a photo of a cute dog on your Instagram, and send mail to your top customers. As you work through the list of marketing tasks on your to-do list, it's easy to think:[...]

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Key Takeaways from Global Pet Expo 2018

Phew. We're exhausted - but in a good way!

The first of the two largest pet trade shows in America this year has come and gone, leaving pet professionals all over the globe excited and curious about what's next for the pet industry.

If you were[...]

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The One Thing E-Commerce Can't Take Away from Pet Stores

They are efficient. They can afford smaller margins. They're open 24/7. They can deliver at the blink of an eye. They stock every brand of pet food a pet owner could ever want. They have an entire customer service department dedicated to[...]

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Learn from the Experts: How to Navigate Global Pet Expo Like a Pet Pro

3,400 booths. 3,000 new pet products. 7,000 other buyers trying to make their way across the show floor.

Pet Business Professor did the math.

If you don’t attend any seminars, visit the New Product Showcase, stop to chat with anyone in the[...]
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4 Global Pet Expo Resources and Events You Might Not Know About

We are now just weeks away from one of the biggest pet industry events of the year: Global Pet Expo 2018. By now, you should have bought your plane ticket, reserved your hotel room, and have a decent idea of your agenda.

Note: If not, here's our[...]

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A Quick Summary of Pet Product Trends for 2018

The world we live in is increasingly mobile, fast-pace, and reliant upon the technology that helps us with both our work and personal lives on a daily basis. As things get faster and demand for changes in the interactivity and sustainability of[...]

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How to Get the Most Out of a Pet Trade Show

Editor's Note: This article was originally published on June 10, 2016 but has been updated February 28, 2018 for accuracy.

How can you tell when it's trade show season? The biggest hints are usually when social media hashtags are blowing up,[...]

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Keeping Independent Pet Stores Alive During Rise of E-Commerce

Amazon is taking over the world.

At least that's what they keep telling us. In fact, during this year's Pet Industry Leadership Conference, Amazon representatives revealed news we already knew was coming: they're coming for the pet industry, and[...]

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How to Host a Successful Pet Event

You know you're supposed to hold events. It will bring more traffic to your store. It will help you stand out from your competition. Why wouldn't you?

The likelihood is that you either have no idea where to get started or no time to sit down and[...]

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How Pet Businesses Can Fight Pet Obesity

The beginning of the year is the time for weight loss goals, new gym memberships, and the popularity of fad diets geared toward "shedding off the pounds." We set goals at the beginning of the year and aim for a healthier, better version of[...]

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