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How to Use Technology to Improve Pet Store Conversion Rate

As the threat of e-commerce take-over looms over the pet industry, it is understandable how independent pet retailers are striving to stand out from the crowd and win over consumers. Fortunately, it appears to be working, at least where[...]

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New Bill Threatens The Supply of Pets in California (AB 485)

We've previously explored various topics as they relate to selling live animals in pet stores. While this discussion has mostly been put on pause in order to provide pet business education for pet retailers, distributors, and manufacturers alike,

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How to Improve Customer Experience In Your Pet Store

These days, independent pet stores are faced with plenty of challenges. From competing with big box and e-commerce retailers to hiring and retaining the right employees, store managers have a lot on their plate.

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4 Ways Supreme Petfoods Stands Out From Other Small Animal Food

Identifying a high quality small animal food is not easy, especially when there often isn’t enough time or resources to dedicate to a category that caters to only 7% of pets in the United States. However, it’s important to evaluate what’s[...]

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4 Creative Ways to Boost Pet Food Sales

The pet food sector is the most lucrative category in the pet industry, making pet retailers in the United States collectively up to $8 billion per year. Breaking it down even further, 41% of pet retailer sales came from dog food, supplies and[...]

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Applaws Answers: Why Limited Ingredient Pet Food?

Now identified as one of the most prominent pet food trends, limited ingredient pet food has taken the pet industry by storm. Pet professionals are intrigued by the category and have plenty of thoughts concerning what it consists of, how it's[...]

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6 Ways Advantek Appeals to Millennial Pet Owners

With millennials now being the largest pet owning generation (35% of pet owners), pet businesses are finding it more important than ever to stay on top of their demands. Because of their differences in shopping habbits as compared to previous[...]

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Pet Business Marketing Guide - Step Three: Engaging on Social Media

This is the third step in a mini three-part series on creating a successful pet business marketing strategy. You can find all three parts in the eBook: The Complete Guide to Pet Business Marketing in 2017. 

Congratulations! If you’ve been[...]

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Pet Business Marketing Guide - Step Two: Managing Website Presence

This is the second step in a mini three-part series on creating a successful marketing strategy for your pet business. You can find all three parts in the eBook: The Complete Guide to Pet Business Marketing in 2017. 

Managing your website[...]

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Pet Business Marketing Guide - Step One: Creating a Marketing Plan

This is the first step in a mini three-part series on creating a successful pet business marketing strategy. You can find all three parts in the eBook: The Complete Guide to Pet Business Marketing in 2017. 

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