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Reducing Pet Stress One Product at a Time

We've all seen it before: ears pinned back, whimpering, pupils wider than you ever thought physically possible, stiff body, pacing, trembling, the desperate attempt to simply get out.

Our hearts go out to them. We coo, trying to get them to calm[...]

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Designing Pet Products That Retailers Can't Say No To

What kinds of pet products are today's pet specialty retailers looking for? That is the question of a lifetime.

The short answer: the kind that will sell.

At the core of the discussion, we all have a basic understanding of what pet stores are[...]

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Forecasting The Next Big Trend in Pet Nutrition

You may have noticed: the pet food industry is somewhat at a standstill. Over recent years, manufacturers and marketers have been all about pet food that is natural, limited ingredient, frozen, raw, freeze-dried, grain-free, and...oh, did we[...]

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Should You Sell CBD Pet Products In Your Pet Store?

As the legalization of marijuana grows and spreads across North America, another side product of hemp is rising in popularity among humans and their pets alike: CBD pet products.

There's been a lot of buzz over this product in current years at[...]

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How to Choose Pet Products That Align With Your Strategy

Have you noticed? We're right smack in the middle of trade show season. This means pet product manufacturers are launching their latest and greatest dog toys and cat food, and they all want you to know about it.

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The Top Challenges of Marketing to Pet Owners

You know you're supposed to have a website, post on Facebook once a day, post a photo of a cute dog on your Instagram, and send mail to your top customers. As you work through the list of marketing tasks on your to-do list, it's easy to think:[...]

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Key Takeaways from Global Pet Expo 2018

Phew. We're exhausted - but in a good way!

The first of the two largest pet trade shows in America this year has come and gone, leaving pet professionals all over the globe excited and curious about what's next for the pet industry.

If you were[...]

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The One Thing E-Commerce Can't Take Away from Pet Stores

They are efficient. They can afford smaller margins. They're open 24/7. They can deliver at the blink of an eye. They stock every brand of pet food a pet owner could ever want. They have an entire customer service department dedicated to[...]

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Learn from the Experts: How to Navigate Global Pet Expo Like a Pet Pro

3,400 booths. 3,000 new pet products. 7,000 other buyers trying to make their way across the show floor.

Pet Business Professor did the math.

If you don’t attend any seminars, visit the New Product Showcase, stop to chat with anyone in the[...]
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4 Global Pet Expo Resources and Events You Might Not Know About

We are now just weeks away from one of the biggest pet industry events of the year: Global Pet Expo 2018. By now, you should have bought your plane ticket, reserved your hotel room, and have a decent idea of your agenda.

Note: If not, here's our[...]

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