Jessica is a 26 year-old pet owner with two cats and a dog. She frequents her local pet store every couple of weeks to pick up the essentials: cat litter, cat and dog food, and even sometimes a new toy for her pets to enjoy.
As she walks down the[...]Read More
Now identified as one of the most prominent pet food trends, limited ingredient pet food has taken the pet industry by storm. Pet professionals are intrigued by the category and have plenty of thoughts concerning what it consists of, how it's[...]Read More
Whether you're a pet store employee, a distributor rep, or even just a pet owner, there's one thing about the pet industry that everyone has noticed: pet food, and especially dog food, is king.Read More
For the last few decades, the number one form of pet food for most dog and cat owners has been dry kibble. Pet food was first manufacturered in the early 1860s and was a dry biscuit made out of wheat meals, vegetables, beetroot and beef blood.[...]Read More
As the pet humanization trend grows stronger and stronger, consumers are always on the look out for cat and dog food that meets their ever-changing needs. In the U.S. today, 95% of pet owners consider their pets to be a part of the family. With[...]Read More
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