With millennials now being the largest pet owning generation (35% of pet owners), pet businesses are finding it more important than ever to stay on top of their demands. Because of their differences in shopping habbits as compared to previous[...]Read More
Any pet or outdoor gear retailer likely stocks some sort of pet containment product in their stores or online through their website. As consumers become interested in trends such as backyard chickening or rabbit-keeping, they are going to need a[...]Read More
With the holidays coming up, families are working on putting their Christmas wish lists together (likely with their pet curled up fast asleep right next to them). As they work on these lists, one thing in common may be that many of the items are[...]Read More
Believe it or not, that time of year has now arrived: Halloween is over, and Christmas decorations have officially taken over every retail store in America. Many different industries are gearing up for what is expected to be a big year. According[...]Read More
The humanization of pets is a trend that many publications love to write about. In fact, we have written several articles on it already. While it may seem like overkill, there's a reason why the humanization of pets is so important: It's[...]Read More
One of the growing trends we are seeing in the pet industry today is the rapid humanization of pets within the family circle. So what does this mean?
As the largest generation of pet owners changes from Baby Boomers to Millennials, we are seeing[...]Read More
Last week we discussed how the humanization of pets affects the pet food industry. Many of us in the industry are observing this trend of pets now being fully integrated into the family. Instead of the family dog Fido, it's the fur-baby Fido.
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