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How to Choose Pet Products That Align With Your Strategy

Have you noticed? We're right smack in the middle of trade show season. This means pet product manufacturers are launching their latest and greatest dog toys and cat food, and they all want you to know about it.

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The Top Challenges of Marketing to Pet Owners

You know you're supposed to have a website, post on Facebook once a day, post a photo of a cute dog on your Instagram, and send mail to your top customers. As you work through the list of marketing tasks on your to-do list, it's easy to think:[...]

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The Ultimate Guide to Using Instagram to Drive Pet Owners to Your Store

You walk into a coffee shop, order your go-to coffee, give them your name, and step to the side. As you wait, you pull out your phone and open an app. Which app do you tap?

If you're like 800 million other Americans (as of Sept 2017), you likely[...]

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The Quick Guide to Pet Store Marketing in 2018

You've seemingly done it all:

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How to Win Over Millennial Pet Owners in 2018

Over the last few years, millennial pet owners have been the highlight of discussion across every channel in the pet industry. Not only are they becoming the number one source of buying power in America, but they're also changing the face of how[...]

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The Pet Store's Guide to Creating a Successful Facebook Ad

Imagine this:

After spending time and resources coming up with just the right clever post on Facebook (coupled with an adorable image of one of your customer's pets in your store), you're ready to hit "post" and send it out to the world. Your[...]

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Six Things You Need Before Expanding Your Pet Store

If you've been keeping up with the latest pet industry trends, you know that expanding pet store operations is a popular thing to do to grow your business.

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How to Add Customer Value When You Can't Compete on Price

They did it again. Just when you thought it couldn't get any lower, That e-commerce giant (also known as Amazon) has lowered the price on your top selling brand of dog food by another $5.

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4 Creative Ways to Boost Pet Food Sales

The pet food sector is the most lucrative category in the pet industry, making pet retailers in the United States collectively up to $8 billion per year. Breaking it down even further, 41% of pet retailer sales came from dog food, supplies and[...]

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Pet Business Marketing Guide - Step Three: Engaging on Social Media

Originally published on April 5, 2017. Last updated on January 30, 2018 for up-to-date information.

This is the third step in a mini three-part series on creating a successful pet business marketing strategy. You can find all three parts in the[...]

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