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How to Choose Pet Products That Align With Your Strategy

Have you noticed? We're right smack in the middle of trade show season. This means pet product manufacturers are launching their latest and greatest dog toys and cat food, and they all want you to know about it.

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The Top Challenges of Marketing to Pet Owners

You know you're supposed to have a website, post on Facebook once a day, post a photo of a cute dog on your Instagram, and send mail to your top customers. As you work through the list of marketing tasks on your to-do list, it's easy to think:[...]

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The One Thing E-Commerce Can't Take Away from Pet Stores

They are efficient. They can afford smaller margins. They're open 24/7. They can deliver at the blink of an eye. They stock every brand of pet food a pet owner could ever want. They have an entire customer service department dedicated to[...]

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Keeping Independent Pet Stores Alive During Rise of E-Commerce

Amazon is taking over the world.

At least that's what they keep telling us. In fact, during this year's Pet Industry Leadership Conference, Amazon representatives revealed news we already knew was coming: they're coming for the pet industry, and[...]

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How to Host a Successful Pet Event

You know you're supposed to hold events. It will bring more traffic to your store. It will help you stand out from your competition. Why wouldn't you?

The likelihood is that you either have no idea where to get started or no time to sit down and[...]

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The Quick Guide to Pet Store Marketing in 2018

You've seemingly done it all:

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Providing Support to Parents of Deceased Pets

Disclaimer: As the topic of deceased pets can be sensitive in nature, this post is going to be a little different than other posts written on the blog. I'm going to discuss a difficult personal experience. Then, I will combine that with tips on[...]

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How to Win Over Millennial Pet Owners in 2018

Over the last few years, millennial pet owners have been the highlight of discussion across every channel in the pet industry. Not only are they becoming the number one source of buying power in America, but they're also changing the face of how[...]

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6 Ways to Attract Pet Owners During the Holidays

The holidays are here and that means everyone is on the lookout for just the right gifts for their loved ones. While friends and family are key, they're not the only ones receiving gifts this year; pets are too.

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How to Set Up an E-Commerce Pet Shop as a Brick and Mortar Retailer

Which scenario would you prefer?

  1. Decide you want a book. Open up your internet browser to find a bookstore near you. Find one close by. Put your shoes on. Grab your wallet. Get in your car. Find out you're out of gas. Go to the gas station. Fill[...]
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