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The Quick Guide to Pet Store Marketing in 2018

You've seemingly done it all:

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Providing Support to Parents of Deceased Pets

Disclaimer: As the topic of deceased pets can be sensitive in nature, this post is going to be a little different than other posts written on the blog. I'm going to discuss a difficult personal experience. Then, I will combine that with tips on[...]

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How to Win Over Millennial Pet Owners in 2018

Over the last few years, millennial pet owners have been the highlight of discussion across every channel in the pet industry. Not only are they becoming the number one source of buying power in America, but they're also changing the face of how[...]

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6 Ways to Attract Pet Owners During the Holidays

The holidays are here and that means everyone is on the lookout for just the right gifts for their loved ones. While friends and family are key, they're not the only ones receiving gifts this year; pets are too.

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How to Set Up an E-Commerce Pet Shop as a Brick and Mortar Retailer

Which scenario would you prefer?

  1. Decide you want a book. Open up your internet browser to find a bookstore near you. Find one close by. Put your shoes on. Grab your wallet. Get in your car. Find out you're out of gas. Go to the gas station. Fill[...]
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How to Source Private Label Pet Products as an Independent Pet Store

With the pet industry growing more competitive, pet specialty retailers are doing everything they can to stand out from the pack. At this time, the same pet product can be purchased across a variety of channels ranging from big box stores and[...]

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The Pet Store's Guide to Creating a Successful Facebook Ad

Imagine this:

After spending time and resources coming up with just the right clever post on Facebook (coupled with an adorable image of one of your customer's pets in your store), you're ready to hit "post" and send it out to the world. Your[...]

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Six Things You Need Before Expanding Your Pet Store

If you've been keeping up with the latest pet industry trends, you know that expanding pet store operations is a popular thing to do to grow your business.

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How to Add Customer Value When You Can't Compete on Price

They did it again. Just when you thought it couldn't get any lower, That e-commerce giant (also known as Amazon) has lowered the price on your top selling brand of dog food by another $5.

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A Guide to Pet Store Marketing With Valuable Content

Whether it's a first pet or an addition to the family of furries, there's no doubt that pets comes with new responsibilities and, often, many unanswered questions. When pet owners aren't sure what to do next, where do they often turn to (hint:[...]

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