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Pet Business Marketing Guide - Step Three: Engaging on Social Media

This is the third step in a mini three-part series on creating a successful pet business marketing strategy. You can find all three parts in the eBook: The Complete Guide to Pet Business Marketing in 2017. 

Congratulations! If you’ve been[...]

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Pet Business Marketing Guide - Step Two: Managing Website Presence

This is the second step in a mini three-part series on creating a successful marketing strategy for your pet business. You can find all three parts in the eBook: The Complete Guide to Pet Business Marketing in 2017. 

Managing your website[...]

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Pet Business Marketing Guide - Step One: Creating a Marketing Plan

This is the first step in a mini three-part series on creating a successful pet business marketing strategy. You can find all three parts in the eBook: The Complete Guide to Pet Business Marketing in 2017. 

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The Pet Store's Guide to Engaging Millennial Employees

Millennials: the most talked about generation since the Baby Boomers. It seems as though the other generations are still not quite sure what to make of us and our differences in terms of work ethics, engagement, and the ever-talked-about[...]

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5 Ways to Become a Mobile Friendly Pet Store

Let's say you're a consumer shopping in a store for a new television. You start off by going online and typing in "best television for watching movies" to start your research process. The next step is to go to a store for a closer look before[...]

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How to Make Money off of Current Pet Food Trends

At the beginning of every year, pet professionals usually want to know two things:

  • What happened last year? How is the pet industry doing? Are we growing in sales? Did we hit our goals? 
  • What's going to happen this year? What are the latest[...]
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Is E-Commerce a Threat to the Pet Industry?

Note: This article is a shortened version of the eBook "The Ultimate Threat: How E-Commerce Affects the Pet Industry." Click here to download and read the full version of this information for free! 

Imagine this:

One morning, you wake up to Rufus[...]

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3 Easy Ways to Communicate with Vendors

Pet product manufacturers and retailers have a special relationship with each other. Whether they sell directly or through a distributor, the bond between the two parties must stay strong in order to ensure pet products are sold to the consumer[...]

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A Year in the Life of the Pet Industry

Whew. Well, if there's anything we can all agree upon, it's that 2016 has been a wild ride, that's for sure. We experienced everything including Brexit, America's roller-coaster election, debates and bans on pet stores selling pets, Pokemon Go,[...]

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How to Rock the Small Animal Category

Walking into nearly any pet store, it's impossible to miss what the two biggest categories are in the pet industry: dog and cat. The small animal section, if even present within the store, is often stuffed in the back and takes up the smallest[...]

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