The Selling Point

6 Ways to Attract Pet Owners During the Holidays

The holidays are here and that means everyone is on the lookout for just the right gifts for their loved ones. While friends and family are key, they're not the only ones receiving gifts this year; pets are too.

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Beyond the Label: Identifying Key Trends in High Quality Pet Food

Jessica is a 26 year-old pet owner with two cats and a dog. She frequents her local pet store every couple of weeks to pick up the essentials: cat litter, cat and dog food, and even sometimes a new toy for her pets to enjoy.

As she walks down the[...]

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The Benefits of Taurine for Cats

Sarah is a pet parent with two cats (a Persian and an orange tabby) and a Goldendoodle. She walks into her local pet store one day because she has run out of cat food, and is ready to try something new.

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Applaws Answers: Why Limited Ingredient Pet Food?

Now identified as one of the most prominent pet food trends, limited ingredient pet food has taken the pet industry by storm. Pet professionals are intrigued by the category and have plenty of thoughts concerning what it consists of, how it's[...]

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Promoting Healthy Pet Food to Fight Rising Pet Obesity

Healthy pet food is the latest trend, while fillers, additives, and other controversial ingredients are going out the door. Over the past few years, there has been a real push on Americans to eat healthy, as diet fads and information overflow[...]

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5 Pet Products to Consider for Fall

Oh Fall - the season that seems to pass by so quickly that we nearly miss it while we spend so much time preparing for the upcoming holidays. As we pass around holiday promotions, it's all too easy to forget about the lovely weather, colored[...]

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The Benefits of Having Limited Ingredients in Pet Food

As the pet humanization trend grows stronger and stronger, consumers are always on the look out for cat and dog food that meets their ever-changing needs. In the U.S. today, 95% of pet owners consider their pets to be a part of the family. With[...]

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How to Choose the Best Cat Food For Your Pet Store

Super Zoo is right around the corner, and chances are you're probably considering new products to carry in your pet store. However, with suppliers doing all they can to get your attention, the process of choosing what's right for your pet store,[...]

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Great Products for Owners with Old Cats

TSP: Recent studies show that 45% of dog owners have a canine over 7 years old, and 46% of cats are in the oldest age bracket.

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How to Get Millennial Pet Owners to Shop At Your Store

If you've been keeping up with market trends in the pet industry, then you know what everyone's been saying: Baby Boomers move aside, because Millennial pet owners are taking over.

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