The Selling Point

Pet Products That Encourage the Human-Animal Bond

Every morning, my alarm goes off at 5:55 am. And 6:00 am. And 6:05 am. Each alarm has a specific purpose - purposes that my cat has learned for himself as well.

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2018 Pet Containment Trend Forecast

Pet containment is one portion of the pet industry that (let's face it) hasn't seen a lot of change as of late. In fact, over the years, we've seen a lot of the same rabbit hutches and chicken coops that have always been manufactured. However,[...]

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Pet Containment Trends to Watch in 2017

Any pet or outdoor gear retailer likely stocks some sort of pet containment product in their stores or online through their website. As consumers become interested in trends such as backyard chickening or rabbit-keeping, they are going to need a[...]

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A Year in the Life of the Pet Industry

Whew. Well, if there's anything we can all agree upon, it's that 2016 has been a wild ride, that's for sure. We experienced everything including Brexit, America's roller-coaster election, debates and bans on pet stores selling pets, Pokemon Go,[...]

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Is Pet Tech the Future of the Pet Industry?

With the holidays coming up, families are working on putting their Christmas wish lists together (likely with their pet curled up fast asleep right next to them). As they work on these lists, one thing in common may be that many of the items are[...]

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Preparing for the Holidays in the Pet Industry

Believe it or not, that time of year has now arrived: Halloween is over, and Christmas decorations have officially taken over every retail store in America. Many different industries are gearing up for what is expected to be a big year. According[...]

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3 Ways the Pet Industry is Becoming More Humane

The humanization of pets is a trend that many publications love to write about. In fact, we have written several articles on it already. While it may seem like overkill, there's a reason why the humanization of pets is so important: It's[...]

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The Latest Pet Humanization Trend - Dog Food Trucks

The pet humanization trend has been going strong over the past few years. While pet owners continue humanizing pets, the pet industry has been responding. From higher pet food standards to more "humane" pet habitats, pet supply manufacturers[...]
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What does the Humanization of Pets mean for Pet Food?

One of the growing trends we are seeing in the pet industry today is the rapid humanization of pets within the family circle. So what does this mean?

As the largest generation of pet owners changes from Baby Boomers to Millennials, we are seeing[...]

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What does the Humanization of Pets Mean for Pet Habitats?

Last week we discussed how the humanization of pets affects the pet food industry. Many of us in the industry are observing this trend of pets now being fully integrated into the family. Instead of the family dog Fido, it's the fur-baby Fido.


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