The Selling Point

How to Add Customer Value When You Can't Compete on Price

They did it again. Just when you thought it couldn't get any lower, That e-commerce giant (also known as Amazon) has lowered the price on your top selling brand of dog food by another $5.

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A Guide to Pet Store Marketing With Valuable Content

Whether it's a first pet or an addition to the family of furries, there's no doubt that pets comes with new responsibilities and, often, many unanswered questions. When pet owners aren't sure what to do next, where do they often turn to (hint:[...]

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7 Books Every Independent Pet Store Owner Must Read

The pet industry is ever-changing, and keeping up with the trends, demands, and sales cycles is what separates the fast-moving and strong businesses from those lagging behind. One of the most effective ways to gain this information is to read[...]

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How to Hire and Retain Pet Store Employees

We don't need to tell you that hiring the right pet store employees is difficult. In fact, retaining those employees once they are hired is even harder still.

Raise your hand if this sounds familiar:

You're short on staff, so you start getting[...]

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How to Increase Summer Sales in Your Pet Store

Looking out your windows, you see heat waves rise from the asphalt outside your store. The parking lot is half empty and you feel the heat seeping through the windows, even with air conditioning blasting in your store. The employees are stocking[...]

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4 Things Brick and Mortar Pet Stores Can Learn from Amazon

Discussions around the threat of e-commerce to brick and mortar pet stores often circle around one e-retailer in particular: Amazon. The retail giant has undoubtedly taken off in the last decade, starting with books and growing to the point where[...]

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How to Use Technology to Improve Pet Store Conversion Rate

As the threat of e-commerce take-over looms over the pet industry, it is understandable how independent pet retailers are striving to stand out from the crowd and win over consumers. Fortunately, it appears to be working, at least where[...]

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How to Improve Customer Experience In Your Pet Store

These days, independent pet stores are faced with plenty of challenges. From competing with big box and e-commerce retailers to hiring and retaining the right employees, store managers have a lot on their plate.

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Pet Business Marketing Guide - Step Three: Engaging on Social Media

Originally published on April 5, 2017. Last updated on January 30, 2018 for up-to-date information.

This is the third step in a mini three-part series on creating a successful pet business marketing strategy. You can find all three parts in the[...]

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Pet Business Marketing Guide - Step Two: Managing Website Presence

Originally published on April 12, 2017. Last updated on January 30, 2018 for up-to-date information.

This is the second step in a mini three-part series on creating a successful marketing strategy for your pet business. You can find all three[...]

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